Publicis Luxe, known for its innovative approach to art and luxury, returns to Arles in July 2024 with a groundbreaking photography exposition centered around the theme of metamorphosis. Following last year’s exploration of “Time is on your side,” this year’s event delves into the transformative concept of metamorphosis, bringing together hybrid duos of creatives and artists.

An edition presented for the first time by Cultish, a collective dedicated to the relationship between luxury, arts, and culture, initiated by Publicis Luxe.

Curated by Julien Frydman and co-curated by Christine Milan and Aurélie de Villeneuve, “Metamorphose(s)” is an exhibition designed as an echo to the profound paradigm shift taking place in luxury: a radical metamorphosis where the brand nymph becomes a true cultural actor, leading to a profound transformation in its expression.

The exposition will be held from Wednesday, July 3 to Friday, July 12, 2024, at the Collatéraux in Arles, with free admission every day from 10 AM to 6 PM, including weekends and public holidays.

For the first time also this year, Cultish by Publicis Luxe has teamed up with Madame Figaro to bring to life a place of encounters and experiences: “the Residence”.

Located in the heart of Arles within “Le collateral”, just a few meters from “Metamorphosis”, the Residence will serve – by invitation only – as a hub for artistic dialogue and experiences, giving the chance to continue this Arlesian artistic dive with screenings, round tables, DJ Sets and showcases.

Join us to immerse yourself in the dynamic and evolving discourse of metamorphosis.

A unique documentary on Lancôme’s ambassadress, the most listened-to French singer in the world, Aya Nakamura.

Although some questioned her status in the cultural landscape, Lancôme strongly believes she is the voice of a whole generation. In collaboration with Warner, Publicis Luxe has crafted an unprecedented portrait of the artist, allowing her to regain her own narrative through an intimate and honest glimpse into her world.

Discover the documentary here

Cultish, the cultural label of our agency, is dedicated to support luxury brands in their journey through culture and art.

Obsessed with culture, with a deep understanding of the subtleties and codes of luxury, we believe in pushing the boundaries of creativity to expand the realm of brand expression.

We support brands in their cultural transformation so that they can question and transform society through cultural experiences. We also bring them together with today’s cultural players, creating new conversations and translating their history, heritage and vision into iconic cultural moments.

More

Step into the enchanting world of Watches & Wonders 2024 , where Cartier unveils its latest creations under the theme “Cartier Magician”.

We have crafted an immersive experience spotlighting five exceptional hero watches that share a deep connection with magic, whether through their mesmerizing shape or mechanical complexity.

We created 24 animated windows and captivating pop-up displays, blurring the lines between reality and imagination, inviting you to embark on a journey of wonders.

Discover Cartier approaching time as a Magician

Publicis Luxe, reinvented the presentation of science and technology within the brand, repositioning L’Oréal Pro’s identity around cutting-edge tech.

By placing professionals and expertise at the core of the narrative, Publicis Luxe transformed L’Oréal Pro into a leader in hair technology culture. This new positioning emphasizes high-end technology and modernity, showcasing the brand’s deep integration of professional techniques. L’Oréal Professional’s campaigns now highlight their scientific expertise through innovative hair technologies like Metal Detox and oil-powered hair color, advanced techniques such as the French Balayage, and tech-augmented tools like Steampod and molecule discoveries. 

The result is a brand that offers powerful physical and emotional transformations, boosting confidence with professional and scientific knowledge, and consistently enabling consumers to envision a future version of themselves.

Discover some content here

Explore the new Love Is Red campaign with Cartier, which has been fully crafted by the Publicis Luxe creative team.

Sharing your feelings and spreading the love throughout Cartier’s iconic creations is what our new campaign is all about.

Join us for a romantic journey!
Cartier is celebrating all kinds of love!

Discover the campaign here

We are proud to have worked with the Louvre on the ‘Become a Patron’ campaign, aimed at preserving Chardin’s iconic masterpiece, The Basket of Strawberries, in France, and more precisely at the Louvre.

The campaign film and the 3 video capsules, shot in the galleries of the Louvre, spotlight eminent personalities :  Laurence des Cars, President-Director of the Musée du Louvre, Sébastien Allard, Director of the Paintings Department, Guillaume Faroult, Chief Curator in the Paintings Department, Pierre Rosenberg, Honorary President-Director of the Musée du Louvre, and Mory Sacko, Michelin-star chef.

They passionately share their knowledege and invite you to join: ‘Can we count on you for dessert?’

Discover the campaign here

Publicis Luxe developed a user interface design for Shu Uemura online shade finder service, leveraging cutting-edge technology to analyze facial features and tones.

The challenge was to create an ultra-immersive experience allowing users to discover the perfect shade and products for their skin, thus establishing Shu Uemura as the new standard for local Gen Z seeking self-confidence through makeup.

Publicis Luxe crafted a pioneering campaign for Helena Rubinstein’s replasty eye bandage. Leveraging the brand’s rich heritage, we established a narrative as a leader in skincare innovation, introducing the concept of “Avant Garde Skincare since 1902.”

We seamlessly blended the brand’s identity with a fusion of scientific sophistication and sensory allure, emphasizing the codes of aesthetic medicine.

Discover the campaign here

Publicis Luxe proudly presents an international campaign featuring Cartier’s iconic jewels to celebrate the end of the year.

Our new campaign invites you to explore the starry night on a fabulous ship, spreading a festive spirit worldwide from mountain peaks to frozen lakes, Place Vendôme to snowy slopes.

Join us on a dreamlike adventure as Cartier lights up the end of the year, weaving magical tales of winter into a festive celebration.

Discover the campaign here

Publicis Luxe and Lancôme present a mesmerizing movie for the New Year of the Dragon that will take you on a cinematic journey, filled with passion and emotion!

We invite you to join us in celebrating this unique collaboration that captures the essence of Lancôme’s elegance and the cultural richness of the Year of the Dragon. 🐉

Discover the campaign here

In this new Cartier and Publicis Luxe campaign, Elle Fanning embodies the essence of the iconic Grain de Café collection, paying tribute to Princess Grace’s everlasting legacy.

Discover the campaign here

Witness the magic of history and beauty coming together in a ground-breaking collaboration between two French icons – The Louvre and Lancôme!

As Publicis Luxe, we are thrilled to be part of this extraordinary partnership that delves into centuries of art history and empowers women globally. Our work weaves together captivating women’s stories, celebrating the dynamic relationship between Art and Beauty, transcending eras and cultures in our modern world.

Join us as we create makeup that transforms into an art statement, capturing the essence of Beauty from The Louvre’s inspiration.

Discover the campaign here

Combining ancestral know-how and futuristic technology, this collaboration between the luxury watchmaking Audemars Piguet and Marvel embodies the brand’s desire to forge links with different cultural universes, seeking inspiration beyond the world of Haute Horlogerie, notably in pop culture and entertainment.

Publicis Luxe’s campaign capture the spirit of Audemars Piguet who has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit.

Audemars Piguet has been able to explore new horizons and build an inspired community through the Marvel collaboration.

Discover the campaign here

Publicis Luxe initiated a vibrant collaboration between Lancôme and Kiddy Smile for the L’Absolu Rouge campaign.

More than a renowned ballroom icon, he is a DJ, actor, and producer. He brings his unique self-expression to Lancôme’s iconic lipstick range, inviting Gen Z to embrace their emotions through the product.

This partnership celebrates self-confidence, combining Lancôme’s timeless elegance with Kiddy Smile’s modern flair.

Discover the campaign here

An overview of the presented artworks

Discover our new Kerastase and Publicis Luxe campaign, with the stunning icon Emily Ratajkowski for a new nutritive hair ritual to adopt.

Nourish your dream here

To celebrate the launch of the new fragrance “La Vie est Belle,” Publicis Luxe and Lancôme created an inspiring tribute to life.
The muses, including Penélope Cruz, Isabella Rossellini, Zendaya, Lily Collins, Amanda Seyfried, Aya Nakamura, and Hoyeon, come together to express femininity through a minimalist approach to Louis Armstrong’s iconic tune “What a Wonderful World” remixed by SebastiAn.

Discover Lancôme’s Inspiring Tribute to Life here

Welcome to Geneva and Watches & Wonders 2023, where the Maison’s latest creations are presented in the theme of Time Unlimited.

We developed a visually stunning 360° campaign showcasing all novelties.

Discover Time Unlimited

Mugler and Publicis Luxe have teamed up for the launch of Angel Elixir 23, featuring the iconic actress and model Hunter Schafer.

Symbolizing a new kind of boundless femininity, Hunter represents an invitation for all women to transcend their own selves and enter a new transformative era.

This ethereal journey not only delivers a powerful message, but also a hypnotizing cosmic experience.

Embark on this cosmic journey here

Provocation meets edge with Publicis Luxe’s campaign for YSL Beauty’s The Bold.

Intense, daring, and oh so elegant, YSL Beauty’s Rouge Pur Couture collection adds a new member, The Bold. It’s highly pigmented with a nourishing formula to treat lips to a couture look and feel. Featuring muses Zoë Kravitz and Kaia Gerber, The Bold gives sophistication a sensuous new shine.

Find your shade of risqué.

Audemars Piguet’s Le Brassus roots inspired its innovative approach to watchmaking and luxury. The brand’s new campaign, shot in Le Brassus, celebrates its past and future by sharing its identity and values.

The “Seek Beyond” idea encourages clients and artisans to create and perceive beautiful creations, and to find their own path.

Publicis Luxe’s campaign captures this spirit and invites dreamers who wish to turn utopias into reality to join the world of Audemars Piguet.

Immerse yourself in the campaign here

Publicis Luxe supports YSL Beauty for the launch of NU: “My skin, my signature”.

In a concerted effort to move the world of beauty forward and inspire unity, a diverse range of models with unique skin particularities were scouted for the launch of NU, a new skin formula from YSL, in lieu of well-known faces. Each shared their true experiences and their bare skin story, amplifying the values and message behind NU: to own our true beauty.

Honor the skin you’re in.

In celebration of Cartier’s Tank Française, with the first Tank created in 1917 and now redesigned for 2023, Publicis Luxe and Cartier crafted a cinematic journey of elegance.

In a film directed by Guy Ritchie, actor Rami Malek embodies a multi-talented artist capturing French New wave actress and muse, Catherine Deneuve, in her most iconic roles. Together, Publicis Luxe and Cartier push the boundaries of imagination, French heritage, savoir-faire, and what it means to be timeless.

Embark on this timeless journey

Create your own beauty dream.

For the launch of the Valentino Beauty make-up collection, we imagined a campaign that creates a unique and symbiotic link between the worlds of Beauty and Fashion. A campaign where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.

See more 

Publicis Luxe heads to Hyères 2022

As a creative agency, Publicis Luxe is passionate about recognizing emerging designers and fashion professionals. Following our spectacular trips to Milan and Arles, we headed to Hyères for the 37th International Festival of Fashion, Photography, and Accessories! The Festival of Hyères started in 1986 and was intended to promote up and coming international fashion talents. Our trip is just one way we discover talents to collaborate with and draw continuous inspiration. Publicis Luxe is proud to have attended the 37th edition in 2022 and discover fashion’s newest rising stars.

Peek into our trip.

Lacoste Fragrances invite us to a modern, urban tennis match for the new L.12.12 fragrance campaign.

This new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art.

See more

To celebrate Audemars Piguet’s long-standing love for music, and its connection to the Montreux jazz festival, the brand dropped a limited edition of the iconic royal oak offshore.

In the context of this launch, Publicis Luxe envisioned editorialized content that captured the pulsating vibrations and profound emotions ignited by music.
Taking cues from the watch design, particularly the equalizer, we aimed to craft inspiring and colorful content to resonate with the rhythmic energy of music and celebrate the artistic community. A new way for the brand to build bridges between high-watchmaking and the cultural world.
Discover some here