In-depth audit of the website and a competitive and trend benchmark to define the ideal experience and features for marcjacobs.com. Redesign of the user journey and site navigation to ensure a fluid, mobile-first experience aimed at maximising conversion. Template wireframe design for all key page types, built on a scalable Design System approach.

Defining the most effective content types and structure for each page to drive engagement and boost conversion.
 

Developing a new visual identity aligned with the brand's refreshed art direction, applied across all page mockups to ensure a consistent user experience.

Technical development was led by Sapient.