Instagram is the new Vogue. It’s authentic and interactive… it’s becoming a new kind of retail concept. Meanwhile, Brick & mortar shops have morphed into “experience”. When the best of both worlds meet, it gives modern retail experiences, user-centric conversation drivers and highly engaging formats.

Enter the YSL Beauty Station, the first Instagram concept store with 10 beauty zones where consumers can play, experiment and shop (the showroom, The Fan zone, YSL Sound system… ).